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Professor Horacio M. Borromeo

Professor Horacio M. Borromeo

Retired Senior Associate Professor, Asian Institute of Management, Philippines


Prof. Junbo is a Retired Senior Associate Professor at Asian Institute of Management (AIM), Philippines. Through his teaching in AIM’s executive programs and in his private consulting, he has taught and coached executives throughout the ASEAN region, notably Malaysia, Indonesia, and the Philippines.


He has worked with the Asian Institute of Management, Manila and specialized in Organizational Behavior, Organization Development, Management of Change, and Strategy.


He holds a Ph. D. in Organization Development (SAIDI, 2009), Master in Management (AIM, 1977), and a Bachelor of Arts, major in Behavioral Science (Ateneo University, 1969).

Professional Working Experience

Prof Junbo began his career as a systems engineer with IBM Philippines. Later, he managed his family’s handicraft export firm and a Philippine-Hong Kong joint venture in the processing and export of frozen seafood, overseeing operations in various in the Visayas and Mindanao.

From 1978 to 2015, Prof Junbo occupied various administrative positions, including being the Programme Director for the Masters Programme and the Top Management Program Director. His teaching experience outside of AIM includes two years at Maryknoll College (1970-1971) where he taught Research Methods, Industrial Sociology, Social Psychology and Modernization Theory. In 1982 he was a visiting member of the directing staff, Australian Administrative Staff College (now the Mt. Eliza Business School). In 1993, he taught an elective course on Total Quality in Asian Firms in the MBA program of the University of Southern California.

In recent years, Prof Junbo has co-authored with J. Magsaysay, “Leadership,” a chapter in M. R. Hechanova et al. (1st ed. 2014, 2nd ed. 2017), Understanding the Filipino Worker and Organization. He has co-authored with S. Santhidran and V.G.R. Chandran Govindaraju, (2013): Enabling Organizational Change Leadership, Commitment to Change and the Mediating Role of Change Readiness, in Journal of Business Economics and Management.